Christopher Johanneson of Mitsubishi HC Capital America Recognized as Innovator for Spearheading Digital Transformation
Johanneson’s approach to innovation and sales activation vital part of company’s success
Mitsubishi HC Capital America announces that Christopher Johanneson, Executive Vice President and Chief Digital Officer at Mitsubishi HC Capital America, has been named a 2024 Innovator Icon. This prestigious recognition, from the equipment finance and leasing publication Monitor, celebrates Johanneson’s contributions to the industry as a leader, innovator, disruptor and pioneer.
At Mitsubishi HC Capital America, Johanneson is charged with leading the company’s transformative digital strategy with innovation and intensity. His work includes initiatives that leverage data analytics, machine learning, and automation to enhance operational efficiency and optimize customer experiences. His efforts are focused on implementing new and cutting-edge technologies that not only streamline internal processes but also create scalable solutions, positioning the company as a leader in the digital finance landscape.
“Christopher is always exploring innovative ways to enhance our customer experience,” said Craig Weinewuth, President and CEO of Mitsubishi HC Capital America. “By establishing our data-driven Digital Center, which leverages vendor and customer insights, and with his forward-thinking approach, he has developed comprehensive digital solutions that drive measurable value for both our organization and our customers.”
“Being named an Innovator Icon is an honor, and there’s many of us at Mitsubishi HC Capital America that work tirelessly to push the status quo and drive innovation,” added Johanneson. “This award is a true testament to the team’s willingness to think differently and work diligently to create continuous value both internally and externally.”
During his tenure at Mitsubishi HC Capital America, Johanneson spearheaded an initiative to more effectively leverage the company’s data. In a move to strengthen business development and customer retention, Mitsubishi HC Capital America embedded Mulesoft RPA to serve as an incremental catalyst to surface sales opportunities through a customized AI predictive purchase model. Under Johanneson’s guidance and leadership, the company leverages the
technology to identify key customer milestones and behaviors to precisely time their needs with the right product and service offering. This proactive approach enables customers to receive tailored offers based on their specific product, service and equipment requirements.
“Forward-thinking organizations demand solutions that will help them deliver future-proof results,” continued Weinewuth. “We strive to meet our customers where they are on their digital transformation journey. Our knowledge and expertise of our customers enable us to turn innovative ideas into customized strategic advantages unparalleled in our industry.”